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"E is for Everything . . ."
This article was originally published in three installments in the "Foundry Trade Journal", 2001.
Link Popularity - A Thing of the Past
Ive found myself involved in a lot of discussions about the dropping importance of link popularity lately. Numerous people have said to me that they think incoming links no longer hold as much weight as they once did, and that the only links worth obtaining are relevant links. I have to vehemently disagree.
Internet Marketing for Small Businesses - A Guide in Plain English
Have you ever been intimidated at the convoluted, jargon-ridden information about Internet marketing available on the Net What exactly is search engine optimization anyway, and can I do it myself
Search Engine Optimization for Dummies
Simple Steps for Beginners to Get Good Rank Position and Make Your Site Sell
Has Google Lost the Plot
With the help of MSN, recently I’ve been reminiscing about the Google of old. Remember those days When you could take a good quality site, add a few keywords, get a few incoming links and bada-bing, bada-boom, it’d be #1 on Google Remember the old days, pre-Florida, pre-sandbox The days when we, as search engine optimization specialists, didn’t feel like a private schoolgirl smoking in the bathroom When we didn’t feel like the iron fist would come crashing down at any moment Yes, those were the good old days. And MSN has finally brought them back, though on a much smaller scale.
Getting Free Links From Other Peoples Websites
We all want the same thing, productive traffic. The thought that someone followed a link from one website to ours is exciting and when that click turns into a person that interacts with out site we are very pleased.
Why Advertising On Blogs Is A Good Idea..
Move over ezine advertising..and make room for the new tool in town - Blog Advertising! Havent heard of blogs Then you need to get yourself in gear and inform yourself on the next big craze. Blog advertising is a very cheap and very effective way to reach your target audiences. Read my article today to find out why and more...
Internet Directory Submission, Sure Way To Link Popularity
Most website owners fail to differentiate between a directory and search engine, failure to do so has resulted in failure to harness the powers of Internet directory effectively.
The Power of Link Exchanges
Lets face it. Getting webmasters to link to your site is difficult.
There Should Be More to your SEO Consultant Than Rankings
Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them.
How to Get 50 High PR One Way Links Each Month
Its easy. So easy its almost criminal. But I can get one-way high PR links whenever I want.
"You Think You Know Website Marketing The Quiz
Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now!
Finding and Managing Quality Reciprocal Links: A Tutorial for The Newbie
All of us want to increase traffic to our web sites. It helps our search engine rankings, and is a very cost-effective way to provide us with potential new customers. One of the best, and certainly least expensive, ways to do that is by exchanging links with sites similar to our own, or that contain content our own visitors are likely to find interesting and useful. It is important to restrict our exchanges to such sites because if we indiscriminately exchange with everybody and anybody we become what is known as a “link farm” and wind up being banned by the search engines. No one wants to be banned by the search engines, so this article will discuss how to find relevant sites with whom to exchange links, and how to keep track of them after you have exchanged the links. Even though there are software programs that will do most if not all of this for you, they have various flaws and inadequacies. If you are one of those people who prefer the personal touch, this article is for you!
An Ethical Alternative to "Doorway Pages"
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.
Five Revenue Boosting Web Marketing Strategies
To maximize the selling power of your web site you need more than just a professional web site and great products -- you must implement strategies that produce more dollar revenue per customer.
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 |  |  | RELATED ARTICLES Top 10 Reasons Why I Reject Article Submissions Each week I receive dozens of article submissions to my websites from aspiring authors, website owners, and entrepreneurs.Unfortunately, I can only use a small fraction of the articles I receive because the writers are making one of the crucial mistakes listed below. Search Engine Optimization While it can be spelt a variety of ways, agreement after that can be difficult. What is The Google Sandbox Effect In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of “x” months. Thus the term “Sandbox Effect” applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence. Ten Steps To A Well Optimized Website - Step 2: Content Creation Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will discuss how to properly write content for high search engine positioning. Googles Next Big Move November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization SEO specialists from the apple tree.But more than likely, it was just a precursor of the BIG shakeup to come. The 5 key steps to promoting your website Promoting your website can seem like a daunting, complicated task. The truth of it is that its not a trivial undertaking. But with some well laid plans, you can be sure that youre leaving no stone unturned and working toward the best possible results. The 2 Best-Kept Secrets Of The Internet Its a difficult creating a website that brings you business. Its full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time. There is a plethora of people out there offering you conflicting advice and its often difficult to know what to focus on. For Newer Sites, Web Marketing Depends On "Titles" & "Links"! We all start out the same. Some have budgets, some dont. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:A huge learning curveEndless nights workingTrial & ErrorLearning the ropes Jump from Unknown to Widely Quoted in One Week Start by Being Quotable Another Advantage To Pay-Per-Click Marketing Web marketing has taken on many different shapes during the last 5 years.It has gone from banner advertising to e-mail campaigns, and now we are in the age of pay-per-click systems like Overture and Google Adwords.While everybody may not agree about the effectiveness of using pay-per-clicks advertising, the one thing nobody can take away from them is their ability to drive traffic to a website. Reach Your Web Site Goals By Attracting the Right Visitors Part 2 of 2 An important question to answer when creating or revising a Web site is "What are the goals of this site" because the answer will drive your site design and marketing decisions. Creating A Newsletter And Making Your Website Magnetic Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve the desired results. Google PageRank: Not Worth The Worry I notice that a lot of webmasters are obsessed with Google PageRank Entire sections of SEO forums are even devoted to PR. Web sites do not live and die by their PageRank. A PR 6 web site may rank lower than a site with a PR 5 due to other Search Engine Optimization factors. Search engine results are not proportional to a web sites PageRank value. Search Engine Optimization for Dummies Simple Steps for Beginners to Get Good Rank Position and Make Your Site Sell 3 High-Impact Article Promotion Techniques Well-written, tightly-focused articles are in high demand by thousands of online publishers. Why Because publishers view good content as a value-added asset, enhancing their own brand awareness and deepening relationships with clients and customers. Super Affiliate Strategies Part 2 If you are an affiliate that is trying to promote an affiliate program, then I dont need to tell you its not a walk in the park, unless you know what to do. With that in mind, this is one of the main reasons I decided to write a sequel article called Super Affiliate Strategies Part 2. In this article, we are going to talk about a few ways that you can effectively promote your affiliate program. A Search Engine Optimizers New Years Resolutions With the ringing in of the New Year, I resolve to become a better search engine optimizer SEO. Below is a list of resolutions that I have made in order to make my clients web sites the absolute best on the web. Work With The Search Engines - Dont try to Outsmart the Search Engines Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery.But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code. Seek Engines: What If Seek Had Bumped Out Search In the early days of the World Wide Web, when things were justgetting started many geek speak terms were jockeying for positionto be the standards for years to come. I used to drive by aCalifornia-based company every day that had named itself YKK andthink, "What a pity." Write It and They Will Come Write it, offer it for free on your site and they will come. Yeah right and then you woke up.
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